François Arnaud Becomes Under Armour Ambassador After Wearing the Brand in ‘Heated Rivalry’

François Arnaud stars in “For When It’s Hot,” an Under Armour campaign for the HeatGear line. In the commercial, the actor works out in a garage during a heatwave while neighbors interrupt their activities to watch him.

The partnership leverages an association that already appeared in “Heated Rivalry,” a series in which Arnaud plays hockey player Scott Hunter. According to Under Armour, the company’s products were featured throughout the production, and the partnership progressed after the brand identified the actor organically wearing their products.

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Confirmed technical details

Campaign: “For When It’s Hot”
Brand: Under Armour
Star: François Arnaud
Main product: HeatGear
Creative production: Lab96 Studios, Under Armour’s in-house studio
Direction: Mat+Kat, duo formed by Mat Sliwa and Kat Bayard
Director of photography: Ayinde Anderson
First assistant director: Jason Lombardo
Editing: Kenny Shimm
Color grading: Myles Bevan, from Modern Post
Visual effects: Pendulum
Styling direction: Chad Molique
Grooming: Kiki Heitkotter

Creative Director of Under Armour: Alex Bardoff
Brand Marketing Director: Michelle West
Senior Director of Global Content Production: Erinn Kahle
Senior Manager of Global Content Production: Emily Bois